Anything that challenges dominant approaches to behaviour change is refreshing. But I’m not sure if it’s quite as simple and formulated as Joe Brewer suggests. However, I strongly agree with his points in general, as they fit perfectly with our findings from the WWF Natural Change Project… and with over ten years of professional practice working with change.
Joe writes, ‘Here are five things I’ve discovered that lead me to the conclusion that change processes can be designed and implemented effectively…’
