Thank you if you took part in my Ten Second Survey. Here are the results so far ...
12.4% of folks searched me on the internet. 7% are current or past clients and I contacted 1.8% directly. LinkedIn, Twitter and FaceBook came in at 1.2%, 0.6% and 2.9% respectively, which is very interesting.
17.1% attended an event where I presented and 3.5% saw me in a video or webinar online.
A whopping 25.3% heard about me from someone they know.
28.2% of respondents chose the 'Other' category. Interestingly though, 47.5% of the comments from this category referred to internet searches! So a large proportion of these should be added to the 12.4% internet option, increasing that category to 23.9% of the total.
It was heart-warming and funny to read many comments from friends and family in the 'Any Other Comments' section. Even from a list of thousands, I was struck by the huge proportion I know personally. I guess my network has been developing for over 30 years now, so maybe that's not so surprising.
In summary, word of mouth came out on top with internet searches coming next. Attendance at an event where I presented came in third. These three came out far above the rest at 72.8% of the total.
My professional community appears to be built on word of mouth and internet searches. Meeting at events is also significant.
Social media appears a lot less effective at engaging new people with my work than the hype might suggest. I experience a strong Fear Of Missing Out (FOMO) with these media, which I find frustrating. Maintaining them is also incredibly time-consuming and expensive. From this survey it looks like this is largely time and money wasted. However, they may be useful for keeping in touch with people ... once they have already connected. I will need to test this out - watch-out for the second ten second survey!
If you didn't take my Ten Second Survey, it's not too late! Just click the button below ... it doesn't take long to complete (er, under ten seconds ;-)) and it would really help me out ...